SLEEP WITH RAIN

SLEEP WITH RAIN

Introducing Sleep with Rain from BBDO LA/NY

B2B campaigns are often too serious or unrealistically positive. We wanted to tap into the real anxiety of business owners and inject it with levity. What better way to challenge the tone of the category than to reunite America’s most popular sitcom, The Office, known for its business blunders?

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Sleep With Rain – BBDO LA/NY

We injected humor into the B2B category. In the end, Sleep with Rain was one of the most successful B2B campaign made by AT&T Business in the history of the company.

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