AI PRESIDENT

AI PRESIDENT

Introducing AI President from IMPACT BBDO

Over the past two years, Lebanon has failed 14 times to elect a new president, resulting in the nation being unable to form a government. To draw further awareness to the issue and help Lebanon during this crisis, Impact BBDO and AnNahar News offered the country an alternative presidential candidate, built using artificial intelligence and trained on 90 years of the publication’s impartial reporting.

AI President – Impact BBDO

The special edition of its daily newspaper was the most read in the company’s 90-year history & generated $25M in earned media for the brand

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