BBDO Programming
See what we’re up to at Cannes Lions 2024
Monday, June 17
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WHERE: Omnicom Cove
WHAT: What does it mean to be creative in a world where conversation is increasingly dominated by AI? Microsoft joins us to discuss how human creativity remains at the heart of crafting resonant experiences. Experts across disciplines will discuss how they bridge the gap between inspiration and implementation, offering actionable strategies for keeping human creativity front and center across an AI-charged campaign lifecycle.
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NOTE: This event is open to Omnicom employees/clients only
WHO: Featuring notable AI work from Omnicom agencies
WHERE: Omnicom Cove
WHAT: Join us for a one-of-a-kind event — The Omnicom AI Science Fair Luncheon. Experts, enthusiasts, and evangelists from across the Group are coming together to debut, demo, and discuss their latest AI and AI-inspired creations. Enjoy early access to a host of intriguing thought leadership, products, and campaigns that push the boundaries of advertising and marketing with AI, the industry's most powerful tool.
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WHO: Tim Hoppin, Chief Brand & Creative Officer, SAP
WHERE: Omnicom Cove
WHAT: In today's marketing landscape, precision and agility must be matched with creativity and ingenuity. AI is fast becoming an indispensable tool in developing creative approaches, capabilities, and solutions at a speed otherwise unimaginable. With the power of AI, complexities across both creative and analytic challenges unravel, giving marketers and creatives alike a peek into a new reality of strategies that reach across audiences, disciplines, and mediums to unlock greater value and brand love. In this panel, we'll discuss the creative and transformative roles of AI in sculpting engaging content and bringing cutting-edge marketing campaigns and capabilities to life.
Tuesday, June 18
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WHO: Simon Vicars, Chief Creative Officer, Colenso BBDO
WHERE: Basement Stage, The Palais
WHAT: What is it about some pieces of work that makes them stand out to a Jury? What does it take to become a Lion winner? Join this session to get firsthand insights into why this year's Jury decided on the work that will set the benchmark for the year ahead.
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WHO: Chris Beresford-Hill, Chief Creative Officer, BBDO Worldwide | Jane Wakely, EVP Chief Consumer and Marketing Officer and Chief Growth Officer, PepsiCo
WHERE: Omnicom Cove
WHAT: Creative thinking ranked as the second most in-demand skill for workers in The World Economic Forum’s Future of Jobs 2023 report. Jane Wakely, EVP Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods, leads a panel of top Omnicom creative leaders to discuss the relevance of big brand ideas to connect with people, unlock creativity, build brands, and drive growth in an increasingly fragmented, digitized, and personalized world.
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WHO: Joe Abou-Khaled, ECD MENA
WHERE: Palais - Basement Stage
WHAT:What is it about some pieces of work that makes them stand out to a Jury? What does it take to become a Lion winner? Join this session to get firsthand insights into why this year's Jury decided on the work that will set the benchmark for the year ahead. You'll hear from our world-class Jury members as they discuss what made this year’s winners truly special. It's a unique opportunity to celebrate creativity and gain valuable knowledge from industry experts.
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WHO: Josy Paul, CCO BBDO India
WHERE: Palais - Basement Stage
WHAT: Ever wondered what conversations decide what work takes home a Lion?
Josy Paul, a regular Cannes Lions Juror and one of the most awarded creatives in India, will present a selection of Lion-winning work that he’s judged at the Festival in years gone by. You’ll get a chance to view the work and vote how you would award it (shortlisted, Bronze, Silver, Gold or Grand Prix). Josy will then share exclusive insights from the Jury room and explain what makes that work Lion-worthy – and the decisions and discussions that led to its success.
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WHO: Julia White, Chief Marketing & Solutions Officer, SAP
WHERE: LinkedIn Rooftop at The Carlton
WHAT: Ask every marketing leader about Artificial Intelligence and you’re unlikely to come up with a consensus on its efficacy. Some believe it’s a boon for our industry. Others say it’s the bane. LinkedIn’s Chief Economist will join marketing leaders from Google, Autodesk and SAP to unpack the impact of GAI on the marketing profession. How is GAI technology influencing global labor markets and how will its impact be felt in our marketing organizations? How do we bridge the skills gap to harness the true potential of AI?
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WHERE: Omnicom Cove
Wednesday, June 19
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WHO: Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America
WHERE: Rotonde Stage, Rotonde
WHAT: What does it take to be a Chief Marketing Officer in 2024? Join this popular series to learn from the top brand leaders as they dissect the most challenging issues of today and outline their vision for the future.
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WHO: Ikdeep Singh, President, MARS Pet Nutrition
WHERE: MediaLink Beach (located next door to OMC Cove)
WHAT: MediaLink’s twice-daily series of inspired conversations featuring industry giants and top talent discussing topics including the future of content and commerce; leadership, purpose and values; AI’s role in creativity; the intersection of sports and culture and much more.
This event is a fireside chat with Google and Mars.
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WHO: Julia White, Chief Marketing & Solutions Officer, SAP
WHERE: Female Quotient Equality Lounge - The rooftop of the Martinez
WHAT: In a rapidly evolving digital world, careers in STEM are crucial for creating a technological future that is secure, accessible, and inclusive. However, recent research shows that women only hold 35% of STEM jobs in the U.S., and this gap only widens globally. Join us as we speak with today’s STEM leaders to identify key steps to hiring more women in STEM, what we can do to ensure their professional growth, and celebrate the work women are already doing to change this landscape.
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WHO: Leonid Sudakov, President, Growth, Digital and Platforms, Mars Petcare | Najoh Tita-Reid, Global Brand and Experience Officer, Mars Petcare
WHERE: Palais - Rotonde Stage
WHAT: In a rapidly evolving digital world, careers in STEM are crucial for creating a technological future that is secure, accessible, and inclusive. However, recent research shows that women only hold 35% of STEM jobs in the U.S., and this gap only widens globally. Join us as we speak with today’s STEM leaders to identify key steps to hiring more women in STEM, what we can do to ensure their professional growth, and celebrate the work women are already doing to change this landscape.
Thursday, June 20
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WHO: Steven Panariello, Managing Director, BBDO New York
WHERE: Omnicom Cove
WHAT: One single Super Bowl ad can turn into a year-round phenomenon. Our panel will examine the evolution of iconic Super Bowl ads into expansive, multi-channel campaigns. This session focuses on how successful brands harness the massive initial exposure of the Super Bowl to launch creative executions that resonate across digital, social media, and experiential platforms, crafting a fully immersive customer experience. Experts in the field will share their insights on maintaining engagement and momentum, turning fleeting ad moments into enduring audience dialogues. Participants will learn effective strategies for maximizing creative reach and ensuring continuous visibility for their brands.
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WHO: Dani Richa, Chairman and CEO of BBDO MENA | Nayla Tueni, Editor-in-Chief, AnNahar Newspaper
WHERE: Rotonde Stage, Rotonde
WHAT: After winning three Grands Prix for three different projects in four years, one of the bravest women in the Middle East and winner of the 2024 Advertiser of the Year Award at Dubai Lynx, Nayla Tueni will take the stage at Cannes Lions for the first time to speak about how courage, creativity and resilience are central drivers to the newspaper she heads in the most volatile region in the world. Join this session to dive deep into what it takes to build a successful brand and agency partnership, from which the most beautiful, brave and effective work emerges.
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WHO: Andrew Robertson, President & Chief Executive Officer, BBDO Worldwide | Matt Miller, Chief Creative Officer, BBDO LA
WHEN: Tuesday 18 June, 13:45—14:15, (30 min)
WHAT: Omnicom’s Live Streamed show - Matt Miller hosting and Andrew Robertson will be in the hot seat
Friday, June 21
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NOTE: This event is closed to OMC only
WHERE: Omnicom Cove
WHAT: Join us for a workshop focused on the art and science of prompt writing for generative AI, tailored specifically for our Omnicom colleagues. This session will
dive into the practical use of Omni Assist, our advanced AI tool, teaching participants how to craft effective prompts that drive results and enhance outcomes.
OMNICOM COVE PROGRAMMING
Reimagined, reinvigorated, and highly anticipated, the Omnicom Cove returns to Cannes in 2024. Join us each day for a different, relevant topic in the world of marketing and advertising. Our daily session focuses range the gamut: AI on Monday, Content on Tuesday, Commerce and the New Consumer on Wednesday, Creativity on Thursday and Talent on Friday. Enjoy a relevant, provocative line up of events and discussions hosted by talent from across the Group. Virtual access to event will go live the week before Cannes.