ICONIC PRIVACY SHADES

ICONIC PRIVACY SHADES

Introducing Iconic Privacy Shades from BBDO New York

To prove their commitment to privacy, WhatApp ditched traditional Out Of Home and created a new kind of media by hijacking something else people use for privacy: iconic window shades. 

Seinfield Diner.png
LA New Girl Building.png
LA_New Girl Interior (1).jpg
SF Exterior (3).jpg
SF_Close Up (1).png
LA_New Girl Apartment.jpg
SF_Interior (1).jpg
SF_Selfies Into Homes (2).jpg

Iconic Privacy Shades – BBDO New York

Through this clever placement, WhatsApp became the first brand to advertise in this unconventional media space. Exchanging privacy for publicity.

Previous

Luck Will Always Find Its Way
Next

The DiversiTree Project