ADOPTABLE

ADOPTABLE

Introducing Adoptable from Colenso BBDO

Adoptable uses AI to put real, adoptable shelter dogs at the center of global advertising, accelerating PEDIGREE®’s mission to end dog homelessness, by turning every PEDIGREE® ad into an ad for a shelter dog near you.

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Adoptable – Colenso BBDO

The first-of-its-kind initiative combines proprietary technology with PEDIGREE®’s global ad reach to turn the brand’s digital ads into ads for shelter dogs, too.

The Work

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